Emerging Trends in Kenya Tourism
From photo safaris through the 19 national parks and game reserves to impressive scenery of the Great Rift Valley and Mt. Kilimanjaro, Kenya has a lot to offer for the global tourist. The raw energy of nature can be experienced in the Masai Mara grasslands where wild beasts roam freely. The indigenous culture of the tribes and cities define the place from where the human species originated.
Despite economic and political turbulences, Kenya retains its position as one of the top travel destinations around the world. With constant improvements in the hospitality sector, tourism in Kenya is showing distinct trends.
MICE Tourism
MICE (Meetings, Incentives, Conferencing, and Exhibitions) tourism is a major segment of the tourism industry in Kenya. With increasing business tourism, hotels and resorts are also gearing up to offer all resources for successful business events on local and international levels. While offering state-of-the-art facilities for customized business meetings, Diani Reef Beach Resort provide services for beach conferences. These exclusive conferences take advantage of the numerous beaches on the Kenyan coast of the Indian Ocean. Combining work with pleasure, they allow tourists to conduct business while enjoying a vacation.
Sports Tourism
Kenya is the home of some the greatest athletes in the world. The Kenya Tourism Board is promoting sports tourism, attracting sports enthusiasts with its repertoire of national and international sporting events. A number of marathons are hosted throughout the year at diverse locations ranging from the highlands to the beaches and even the wilderness. The Kenya Open Golf Tournament held annually at Muthaiga Country Club has encouraged the growth of golf tourism. One of the best rugby competitions in the world, the annual Safari Sevens, is held in Nairobi. Water and beach sports are also quite popular in Kenya. There are also good facilities for other sports like football, cricket, polo, horse racing, volleyball, tennis and hockey. Sports oriented tours visit the renowned training centers like Kipchoge Keino Stadium in Eldoret and Moi international Sports Centre in Kasarani.
Domestic Tourism
Kenya is observing increasing influx of domestic tourists. With rising per capita incomes and increased economic stability, the middle class has emerged as an important target for the tourism industry. In fact, 95% of the bed nights spent by East African tourists within Kenyan hotels in 2012 were accounted for by Kenyans. Facilities and amenities targeted towards locals are being offered at the leading hotels and resorts.
Family Tourism
Adventurous tourists are looking for exciting experiences not only for themselves but also for their whole family. Family oriented safaris are finding many takers. Multi-generational holiday options are attracting many tourists, especially from the BRICS nations. Child-friendly safaris and family tours are organized by Diani Reef Beach Resort so that the entire group can experience the sights of the big five attractions of African safaris - elephant, rhino, leopard, lion and buffalo.
Wedding Tourism
The modern brides and grooms are on the lookout for exotic and beautiful locations to tie the knot. Since Prince William’s famous proposal to Duchess Catherine in Kenya, couples are attracted to the variety of options available here for a memorable wedding. From a beach wedding to a Masai tribal wedding, couples can indulge in the most unique wedding ceremonies. Wedding resorts offer convenient wedding planning and management services. Diani Reef Beach Resort also helps the newlyweds in the marriage registration process.
Kenya is witnessing booming growth in global tourism. Abundant in natural beauty and rich in local culture, Kenya is a true delight for tourists in the search for exceptional experiences.
Despite economic and political turbulences, Kenya retains its position as one of the top travel destinations around the world. With constant improvements in the hospitality sector, tourism in Kenya is showing distinct trends.
MICE Tourism
MICE (Meetings, Incentives, Conferencing, and Exhibitions) tourism is a major segment of the tourism industry in Kenya. With increasing business tourism, hotels and resorts are also gearing up to offer all resources for successful business events on local and international levels. While offering state-of-the-art facilities for customized business meetings, Diani Reef Beach Resort provide services for beach conferences. These exclusive conferences take advantage of the numerous beaches on the Kenyan coast of the Indian Ocean. Combining work with pleasure, they allow tourists to conduct business while enjoying a vacation.
Sports Tourism
Kenya is the home of some the greatest athletes in the world. The Kenya Tourism Board is promoting sports tourism, attracting sports enthusiasts with its repertoire of national and international sporting events. A number of marathons are hosted throughout the year at diverse locations ranging from the highlands to the beaches and even the wilderness. The Kenya Open Golf Tournament held annually at Muthaiga Country Club has encouraged the growth of golf tourism. One of the best rugby competitions in the world, the annual Safari Sevens, is held in Nairobi. Water and beach sports are also quite popular in Kenya. There are also good facilities for other sports like football, cricket, polo, horse racing, volleyball, tennis and hockey. Sports oriented tours visit the renowned training centers like Kipchoge Keino Stadium in Eldoret and Moi international Sports Centre in Kasarani.
Domestic Tourism
Kenya is observing increasing influx of domestic tourists. With rising per capita incomes and increased economic stability, the middle class has emerged as an important target for the tourism industry. In fact, 95% of the bed nights spent by East African tourists within Kenyan hotels in 2012 were accounted for by Kenyans. Facilities and amenities targeted towards locals are being offered at the leading hotels and resorts.
Family Tourism
Adventurous tourists are looking for exciting experiences not only for themselves but also for their whole family. Family oriented safaris are finding many takers. Multi-generational holiday options are attracting many tourists, especially from the BRICS nations. Child-friendly safaris and family tours are organized by Diani Reef Beach Resort so that the entire group can experience the sights of the big five attractions of African safaris - elephant, rhino, leopard, lion and buffalo.
Wedding Tourism
The modern brides and grooms are on the lookout for exotic and beautiful locations to tie the knot. Since Prince William’s famous proposal to Duchess Catherine in Kenya, couples are attracted to the variety of options available here for a memorable wedding. From a beach wedding to a Masai tribal wedding, couples can indulge in the most unique wedding ceremonies. Wedding resorts offer convenient wedding planning and management services. Diani Reef Beach Resort also helps the newlyweds in the marriage registration process.
Kenya is witnessing booming growth in global tourism. Abundant in natural beauty and rich in local culture, Kenya is a true delight for tourists in the search for exceptional experiences.
